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Tuesday, November 21, 2017

10 Major Areas Authors Must Choose For Marketing Their Books



Authors hear a lot of the same advice about book marketing and publicity.  It’s very obvious what needs to be done.  The question is how does one do these things especially with limited time, money, desire, or knowledge?

The best way to tackle this is to first take an overview of things.  Start by identifying your short vs. long term goals.  Those goals will dictate your priorities and help you schedule your time and allocate your resources properly.

Short-term goals might be:
·         Sell more copies of current book.
·         Get more presentations scheduled/book signings.
·         Post on social media to promote a book..
·         Reach out to news media to seek reviews, interviews, byline article, guest-posts, etc.

Long-term goals might be:
·         Developing a stronger platform by increasing connections and followers on an expanded number of social media sites.
·         Build lists of people to reach out to, introducing yourself.
·         Shaping your brand and author persona to help you sell future books.
·         Meeting with organizations, from non-profits and schools to businesses and churches, that can expose you to more fans and readers.

Just look at all of the things you could be doing to market your book or brand and you’ll realize that though there’s a lot of opportunity out there you must narrow down what you’ll do, for how long, and at what cost.  Just because you can do something doesn’t mean that you should. Go for what will deliver the biggest payoff with the least risk or investment.

You could do any-but not all-of the following:

1.      Set up appearances
·         Will they be for free (church, school, non-profit)? 
·         Will they provide an opportunity for book sales? 
·         Can you get an increase in social media followers, testimonials for your marketing materials, good experience that builds your resume, and a chance to share a positive and powerful message? 
·         Will you be paid or compensated for your appearance – perhaps at a conference, before a company, or as a consultant?
·         Will you do book signings at bookstores or libraries?
·         Will you join a speakers’ bureau?

2.      Networking
·         Will you attend events, whether free of charge or for a small fee, to have a chance to mingle with people who can help you?
·         Shall you join groups and organizations that help you expand upon or build a network of professional connections \

3.      Education
·         Will you invest in growing as a writer by attending conferences, reading books, or paying for online workshops?
·         Will you also seek to learn more about book marketing, subscribing to publications, attending seminars, purchasing resources online, and hiring a consultant?

4.      Social Media
Facebook, Twitter Linked In, You Tube, Instagram, Pinterest. Google+.  For each one, consider your strategy to develop profiles, engage others, increase connections, and build a fan base.  Will you blog regularly?  Do you have a podcast?  How much content can you create, share, and convert into clicks, connections, and sales?  How often can you get others to interview you or talk about you vs. you initiating the content?

5.      Traditional Media
Radio, television, newspapers and magazines.  They can turn your book into a best-seller.  They also can be used to get you attention on social media, such as when you share your TV appearance clip on social media, on Facebook or Twitter.  Create your press kit, get media coaching, and reach out to targeted local, genre-specific, or national – even international media, seeking reviews, feature stories, news stories, panel discussions, interviews, byline articles, book excerpts, or any type of exposure.

6.      Advertising
Will you advertise – and if so, where – online, print, or broadcast?

7.      Marketing
From holding contests to doing mass giveaways, you can market your book to others. Newsletters, webinars, skyping with book clubs, and joining forces with other authors could give you a boost. Put up a sign outside your house to promote your book.  Hand out fliers by a mall parking lot.  Cross promote someone else’s book, product or service in exchange of them promoting you.

8.      Book Reviews
Goodreads, Net Galley, Amazon reviewers, and so many, websites offer opportunities for book reviews.  Will you make your digital galley or printed book available, in a timely fashion, for review?

9.      Digital Media
This is a blend of social and traditional.  For instance, CNN.com would be digital media.  So would HuffPost, Salon, and TheHill. Get people to cover you online.  Be interviewed by bloggers, podcasters and the websites of major media. Have video interviews with online TV outlets such as Cheddar TV.  Post press releases on news wire services like PR Newswire or free wire services. 

10.  Begging
Hit up your family, friends, co-workers, neighbors, temple worshippers, bingo players, and anyone you have ever come into contact with.  Ask them to buy your book, post reviews, follow you on social media and to pull favors to put you in front of anyone they know of who has some juice.

So what’s it gonna be?
·         Feel overwhelmed and do nothing?
·         Try to do everything but not excel at anything?
·         Focus on the short-term and long-term in a balanced manner?
·         Hire others to help in areas you suck in?

Today’s author-turned-marketer can accomplish a lot – and will need to in order to compete with the 3,500 new books flooding the marketplace daily.  

Take a smart, balanced approach and utilize others to share in the plan.  Good luck!


READ THESE!!
The All-New 2018 Toolkit to Promote a Book -- 7th annual edition

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Here are best author-publisher-publishing pro interviews of 2017

Why is what you know about book marketing all wrong!

Should authors go big – or for a sure thing?

16 ways to increase book sales

Study this exclusive author media training video from T J Walker

What does it really take to land on a best-seller list?

Can you sell 10 copies of your book every day?

How do authors get on TV?
  

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs

Interview with award-winning & best-selling author Karl Beckstrand



The Bridge of the Golden Wood: A Parable on How to Earn a Living

About the Book: Selected for Vermont’s elementary school career/financial literacy curriculum. “5 stars. A clever storyteller … colorfully illustrated. … A very educational resource.” - Jane Hills Orford for Readers' Favorite. A child with a knack for solving problems helps some hungry fish and finds a treasure. Illustrated Asian folk tale teaches the value of work and includes career and business ideas plus online resources. Young children will be captivated by the story; older ones will want to apply the things they learn (for ages 4+). 26 pages; 530 words in dyslexic-friendly font by former Silicon Valley recruiter Karl Beckstrand; more than 20,000 downloads; hard cover, soft cover and ebook; ISBN: 978-0985398811 via Baker & Taylor, Follett, Ingram, GozoBooks.com, Target.com

1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book? Seeing a lack of kids’ curriculum on how money is made—how to earn a living. I used to be a recruiter in Silicon Valley; today’s graduates don't seem as prepared for work as their parents. Many young people don’t know that failure is normal and can nourish future success.

2. What is it about and whom do you believe us your targeted reader? A boy with a knack for solving problems helps some hungry fish and finds a treasure. I hope it helps bridge the gap between what kids learn in school and what they need to know/do to succeed in life. Vermont’s Office of Treasurer has selected it as part of their financial literacy curriculum

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? That helping others/solving problems gives us experience, ideas, and a good reputation.

4. What advice or words of wisdom do you have for fellow writers? Join a writer’s group!

5. What trends in the book world do you see and where do you think the book publishing industry is heading? I think ebooks are becoming more interactive—even animated (I worry that this will be a disincentive for reading).

6. What great challenges did you have in writing your book? Organizing the lessons I had learned as a recruiter and business owner. There are more tips and free curriculum at ChildrenEarn.com

7. If people can only buy one book this month, why should it be yours? My book will empower them to buy all the books they want in the future!

Karl Beckstrand is the bestselling and award-winning author of 19 multicultural/multilingual books and more than 50 ebook titles (reviews by Kirkus, School Library Journal, The Horn Book’s blog, ForeWord Reviews). Raised in San Jose, CA (he knows the secret to peeling avocados), he has a B.A. in journalism from BYU, an M.A. in international relations from APU, and a broadcast & film certificate from Film A. Academy. Since 2004 he has run Premio Publishing. His survival western, To Swallow the Earth, won a 2016 International Book Award. A college media instructor, Beckstrand has presented to Taiwan’s Global Leadership for Youth, city and state governments, festivals, and schools. His nationally lauded Y.A. stories, e-book mysteries, nonfiction, ESL/ELL Spanish/bilingual books, and wordless, and STEM books feature ethnically diverse characters—and usually end with a twist. His work has appeared in: Amazon, Baker & Taylor, Barnes & Noble, Costco, Follett, iBooks, Ingram, Papercrafts Magazine, Target.com, The Congressional Record, Walmart.com, FB, Twitter,  http://KarlBeckstrand.com, https://GozoBooks.com

READ THESE!!
The All-New 2018 Toolkit to Promote a Book -- 7th annual edition

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Here are best author-publisher-publishing pro interviews of 2017

Why is what you know about book marketing all wrong!

Should authors go big – or for a sure thing?

16 ways to increase book sales

Study this exclusive author media training video from T J Walker

What does it really take to land on a best-seller list?

Can you sell 10 copies of your book every day?

How do authors get on TV?
  

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs

9 Ways To Make Money As A Writer



Okay, so writing doesn’t seem to pay.  You spend hours researching, writing, and editing.  Then you spend time trying to sell your writing to a magazine, website, or book publisher.  Then you spend time marketing and promoting your work.  Is there a way to make a few bucks from being a writer?

1.      Seek Donations
That’s right, act like a non-profit and ask people to give you money – like a tipping jar.  If you have a PayPal account you can create a PayPal Donate button and embed it into your site.

2.      Digital Subscriptions
Get people to pay for content as a subscriber, the way magazines or newspapers would charge people.  Use chargebee.com or easydigiitaldownloads.com or woocommerce.com.  You can share content on a regular basis – daily, weekly, monthly or quarterly – or find a way to post content at your leisure but to charge in set amounts for increments of time.

3.      Online Course
Similar to charging for an e-book, you charge for an online course that could include video, worksheets, podcasts, or written content.  Some helpful sites include teachable.com, bigmarker.com, zippycourseplugin.com, zoom.us, and gotomeeting.com/webinar.

4.      Sell Your Work
You can write for publication with magazines or sell your work as a freelancer to a news organization -- or sell your book to a publisher.

5.      Self-Publish
Create a book or file and sell it online via a self-publisher like Amazon’s Create Space.  You can sell information products through gumroad.com or ejunkie.com.

6.      Consulting/Coaching
Create written materials as part of your one-on-one trainings with people. Let’s say you write about losing weight.  You can consult a group or an individual and support your teachings with written documents.

7.      Company History
You can offer to write a company or organization’s history-for-hire.

8.      Write For Free
Use your writing to showcase your abilities, knowledge, and writing style -- give it away -- with the hopes it lures paying customers for some service or bigger writing project.

9.      Get Advertising
If you have a big enough online following you can charge for advertising to your blog or website.  To accept advertisers, look into litbreaker.com or google.com/adsense.

You can also use your writing to boost your credentials and visibility with the hopes of using it to get hired, promoted, or as a lead-in to launching a business.  Being a good, prolific writer should net you some greenbacks.  In fact, you can make money off of the writing of others.  You can join a program that gives you commissions on book sales (affiliate marketing).  The biggest one is affiliate-program.Amazon.com.

Now go write your way to success!

READ THESE!!
The All-New 2018 Toolkit to Promote a Book -- 7th annual edition

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Here are best author-publisher-publishing pro interviews of 2017

Why is what you know about book marketing all wrong!

Should authors go big – or for a sure thing?

16 ways to increase book sales

Study this exclusive author media training video from T J Walker

What does it really take to land on a best-seller list?

Can you sell 10 copies of your book every day?

How do authors get on TV?
  

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs

Monday, November 20, 2017

Interview with author Skip Prichard



The Book of Mistakes

1.      As the CEO of OCLC, the largest library organization of its kind, what mission are you on?
OCLC’s mission is one that it shares with its member libraries – to advance knowledge sharing and accessibility around the world. We support this shared mission by facilitating library collaboration – providing shared services, fielding future-focused research and convening critical conversations, allowing libraries to move further and faster by working together.

2.      What is your new book, The Book of Mistakes, about?
The Book of Mistakes: 9 Secrets to Creating a Successful Future is the fictional tale of David, a young man who lives a disheartening and stressful life. Everything changes when a mysterious young woman enters David’s life and he goes on to meet nine people who have discovered core truths for living a successful and rewarding life. The advice and wisdom in this book is from a successful and wide-ranging leadership career, from decades of studying leadership psychology, and formed from over 1,000 interviews with CEO’s, world leaders, sports legends, and bestselling authors. It’s designed to help you overcome the common mistakes that hold people back from becoming successful change agents and leaders. We often learn best from others’ mistakes rather than their successes.

3.      What mistakes do most leaders and entrepreneurs make?
All nine of the mistakes can be pitfalls for leaders and entrepreneurs, slowing progress and preventing achievement of all that’s possible. Each one of the mistakes can be personal to the entrepreneur or can be one that the entire team is struggling with. For instance, one of the mistakes is surrounding yourself with the wrong people. That can be deadly to a startup. Each individual in our lives can either fuel our engine or drain our battery.  Another one is to allow temporary setbacks to become a permanent failure. Most entrepreneurs have resilience and push through what stops others. That’s not usually the problem for the dreamers. It is, however, often a problem for others on the team who may be more easily discouraged. How to recognize it and not ignore it, but work through it is important. I’ve also written a Leadership Guide to The Book of Mistakes with exercises to help teams understand each other and perform at a higher level. It is available on my website for those who pre-order the book.

4.      What do you advise they do to avoid such pitfalls?
I also will be offering a fun assessment / test for each team member to take and compare with others. Once we know our own proclivities, it helps us understand the team. What to do must be customized to the situation, the individual, and the team.

5.      What challenges did you overcome when writing this book?
Early encouragement led to early discouragement by someone I respected. Is this worthy of sending to an agent? Is this the book I want to start with? I had to overcome the curse of knowledge because of my experience in book publishing. Then there’s the negative title, which is usually not a good idea. Finally, I’ve had to learn to ask for help. As a type-A, driven leader, I’m not always the best to admit when I need that assistance. Marketing a book is completely different than writing one. I knew I needed to ask many people to help me get the word out.

6.      If someone can only read one book this month, why should it be yours?
My hope is that this book is entertaining, pulling you in to the story like a great fiction read and yet leaving you with advice and actions to better your life. One of my early readers was a mega-successful leader and he called me halfway through the book to tell me he was making immediate changes in his business because of it. I was floored. But that’s what I’m hoping for. It wasn’t my prescription, but it was change prompted by principles in the book.

7.      What advice do you have for struggling writers?
If writing is your dream, then no one can stop you from it because it’s in you. Some people are wired for expression and writing is necessary to release the creative pressure building up within. If you’re struggling, don’t do suffer alone. Find someone who has been on this journey and seek counsel.

8.      Where do you feel book publishing is heading?
That’s a loaded and expansive question and not one that I can answer easily in this space. I’ve remained bullish about all things publishing. New technologies will continue to expand opportunities while new targeted marketing techniques will improve an author’s ability to reach a particular niche.

Skip Prichard is an accomplished global CEO, growth-oriented business leader, and keynote speaker. He is known for his track record of successfully repositioning companies and dramatically improving results while improving the corporate culture. Listed as a Top 100 Leadership Speaker by Inc. Magazine, he is a regular keynote speaker on topics ranging from leadership and personal development to corporate turnarounds and culture change. Harvard Business Review labeled him as a “standout example” of a social CEO and labeled him a “relentless giver.” His Leadership Insights blog has received numerous awards and he has interviewed hundreds of leaders from Secretary of State Condoleezza Rice to journalist Dan Rather to baseball great John Smoltz. His views have been featured in print and broadcast media including the BBC, the New York Times, CNN, NPR, the Daily BeastHarvard Business ReviewInformation Today, the BooksellerPublishers Weekly,Christian Retailing, and the Library Journal. He lives in Ohio and Tennessee with his wife, Anita, and daughter, Joy.

READ THESE!!
The All-New 2018 Toolkit to Promote a Book -- 7th annual edition

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Here are best author-publisher-publishing pro interviews of 2017

Why is what you know about book marketing all wrong!

Should authors go big – or for a sure thing?

16 ways to increase book sales

Study this exclusive author media training video from T J Walker

What does it really take to land on a best-seller list?

Can you sell 10 copies of your book every day?

How do authors get on TV?
  

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs

15 Instagram Tips & Strategies To Grow Followers



Social media can be a huge time suck for authors seeking to promote a book, market their brand, and build a large following.  If you don’t do it, you injure your career and ability to get your message out, but when you tackle it you find yourself losing hours that could be used for writing or more effective marketing efforts.  But if you’re going to pursue social media, do it wisely and do it well!  

Want to be an Instagram star?  Follow these 15 steps and strategies and you will grow your connections, increase book sales, and influence more people:

1.      Share Relatable Images
Post images that are personal, interesting, original, and unique.  Come across as genuine, passionate, and authentic.

2.      Use Geotags
Geo tag your updated and uploaded photos with a location.  Perhaps others in that location will be browsing photos of nearby places.

3.      Follow Others
Follow random users in the “suggestions for you” section.  A certain number of people that you follow will follow you back.  Those who don’t follow you can be unfollowed.

4.      Have A Call To Action
Tell people what you want them to do with your posts.  Find clever and smart ways to get others to share your stuff.

5.      Use RelevAnt/Popular Hashtags
Use Instagram Auto Complete to find relevant hashtags for your genre, industry, or area of expertise or use hash tags – if relevant – that are popular, including #love, #cute, #photooftheday, or #followme.

6.      Post On Sundays
The fewest number of images are posted on Sundays, so posting on that day may give you less competition and more visibility.

7.      Get Creative With Hashtags
Try going for humor, irony, or emotion.  Be outrageous.

8.      Ask Questions In Photo Captions
Engage people and challenge them.  Invite lot of opinions.

9.      Post At The Best Time
Traffic is highest on Thursdays and engagement is highest between 5-6 pm. EST.

10.  Host A Contest
They are easy to start and run-and coupled with a strong image you’ll get attention.

11.  Post Frequently-But Not Annoyingly
A few posts per day is perfect.  If you do it too often people will tire of you and if not often enough,  people will forget you.

12.  Like Or Comment On Others’ Photos
To attract attention, give attention to others.

13.  Uses Filters And Apps
Make sure you use filters.  Also use the “tag for likes” app.

14.  Fill Out And Update Your Bio Completely
A good bio can be used to feature a call-to-action, branded hashtags, and links, which go a long way to securing followers.

15.  Follow And Unfollow Celebrities Frequently
You can find followers on the follower lists of big-time celebrities, just following a few hundred of the most recent followers on a given account.  Follow up follow celebrities repeatedly, allowing you to keep your name at the top of the “recent followers” list.  This ploy really works!

If all else fails, you can buy followers, but I don’t advocate for that.  But if Instagram is not your thing, try Pinterest, Facebook, Twitter, Linked In, You Tube, and any of the other zillion platforms out there.

READ THESE!!
The All-New 2018 Toolkit to Promote a Book -- 7th annual edition

Big Marketing Lessons From My All-Time Top 10 Blog Posts

Here are best author-publisher-publishing pro interviews of 2017

Why is what you know about book marketing all wrong!

Should authors go big – or for a sure thing?

16 ways to increase book sales

Study this exclusive author media training video from T J Walker

What does it really take to land on a best-seller list?

Can you sell 10 copies of your book every day?

How do authors get on TV?



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs