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Wednesday, August 23, 2017

The Pitfalls Of Creating An Author Brand



In working with many authors on their branding, I see a few patterns emerging.  Do you find yourself falling into any of these categories?

1.      You lack a foundation message.
Some authors struggle to define their brand because they can’t seem to pin down a simple, singular way to identify who they are or what they represent.  They may have multiple interests or a diverse career background and they can’t seem to zone in on one thing that truly defines their essence.

2.      Your message doesn’t differentiate from others.
Once you find your center or base message to work from, you may discover it’s not so unique or better than similar, competing brands.  Or worse, you recognize you are not the best or first or so different from others and you can’t seem to find a way to separate yourself from them.

3.      You lack a consistent voice or message.
If you determine you are representative of a certain viewpoint, stick to it.  Don’t go off-message or get distracted by other interests.  Be consistent in what you say and do and act as if you are a character in a book and stay true to that persona.  Don’t mix in your personal life or political views if they are not relevant to your overall brand or messaging for your current book.

4.      You need to know what a brand is.
Quite simply, it’s everything you say or do, it’s how you look or sound, it’s what you write and whom you associate with; it’s your email signature, and website design; it’s your cover image, title, back cover copy, and author photo it’s your social media feed and interviews with the media; it’s who you know and work with; it’s what you show and express to others in public and private; it’s your past, present and future.

5.      You lack a 15-second elevator speech.
Can you describe who you are, what you do, and what you stand for in 15 seconds? If not, keep trying to come up with your central statement that emphatically and cleverly describes not only the functional aspects of what you do, but state it in a way that gives off a positive vibe and a good lasting impression. Word choice is key here.  Select the terms, phrases, or words that you want to be associated with your name.

6.      You fail to study successful brands.
Know what others in your field do to sound and appear like they are interesting, important and special.  Copy what they do but put your personal twist on it.  Otherwise do the exact opposite and hope to capture an underserved segment of people.  Model the nuances and styles of those others seem to gravitate towards.  Find what you can do that’s similar enough to gain respect, but different enough to separate yourself to stand out from the pack.

Branding is not a one-time event, but there are select moments where you must establish your brand and then to periodically review and even reinvent it.  Your brand is not static – it will need maintenance and upkeep.  You will either grow into your brand or you will make sure your brand catches up to who you really are.  

Own your brand and enjoy it – until you think you can find a better one!

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Tuesday, August 22, 2017

Interview With Author Lucy English



Girl Ghosted


Lucy English is a sociologist, mom, and author. She grew up in the Midwest and has lived on both coasts. An avid Nancy Drew fan as a child, Lucy naturally gravitated toward writing mysteries with a strong female protagonist. She’s discovered that the story world and characters really do exist on some level, and she’s often in the role of “reporter” rather than creator of the stories.  See: http://pennywademysteries.com/.


1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book?
This is the third book in my series and it was momentum that compelled me.  My characters truly exist for me now. Their stories come to me to be written.  I got to color this one with my online dating experiences and those of my friends, which I find funny and painful.  I know others will relate to them. This book also deals with the issue of depression, which is something that so many of us face at one time or another. I think it’s important to share experiences and write things that may be helpful to someone or at least help them feel less alone.

2. What is it about and whom do you believe is your targeted reader?
I generally consider women as my target readers, but I have a lot of male fans. Beyond that, my books are of interest to social workers, since that’s my protagonist’s profession, but not at all limited to them. After all, love detective mysteries even when we’re not detectives. My ideal reader isn’t looking to be terrified by a thriller, but enjoys intrigue, humor, and thoughtful reflections about what makes a well-lived life.

3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down?
That depends on the reader. I’d like readers who struggle with depression to feel less alone and even consider some of the strategies that Penny suggests to her client as ways to cope.  I’d like online daters to laugh at the situations they recognize from their own experience and enjoy watching someone else’s struggles because it’s funnier when it’s not you!  I want everyone to feel like they’ve had a fun experience in a great city with characters they’d like to meet again.

4. What advice or words of wisdom do you have for fellow writers?
I have gotten a lot of support from my online critique group, “Inked Voices”, as well as from editors I’ve hired through UpWork. Having other eyes on your writing in incredibly helpful. You won’t take every suggestion from critique partners or editors, but you’ll find a lot of them improve your writing.

5. What trends in the book world do you see and where do you think the book publishing industry is heading?
I think independent publishing will continue to explode. Authors get far higher royalties from self-published books and retain creative control. There are lots of sub-industries to assist with editing, cover art, marketing and the like. I love how authors have taken control back from the traditional publishing industry and are getting their work out to readers without the hurdles we had in the past.

6. What great challenges did you have in writing your book?
The hardest part is subjecting my characters to pain. In order to write about Penny’s ordeals, I have to feel what she feels, and that can be really hard. From that place of emotional pain, I then have to write how she reacts, not how I do. In other words, I have to immerse myself in her experience and at the same time separate myself enough to see how her reactions are different from mine.

7. If people can only buy one book this month, why should it be yours?
They should buy it because it’s fun and funny and thoughtful and because it will lead them to other books in my series that they’ll love.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

An Interview With An Animal Television Pioneer



Peter Gros, for over four decades, has entertained, educated, and enlightened millions of people with his major contributions to promoting wildlife conservation and fostering a greater appreciation for animals, though his work in television, park management, and now as a global ambassador.

One of the last pioneers of television wildlife programs, Gros, who first starred on Mutual of Omaha’s Wild Kingdom in 1986, has been charged, clawed, kicked, bitten, gnawed, and knocked senseless by the wild animals he has dedicated his life to protecting. His work helped bring a part of the unknown, natural world – the “wild kingdom” – into the living rooms of others, shedding misconceptions about that world while inspiring one’s love for all animals and the precious planet.

Gros, who has appeared with legendary TV personalities that include Johnny Carson, Jay Leno, Marv Griffin, and Larry King, has been on hundreds of local, national, and international television shows. The wildlife expert often shares fascinating stories while offering useful tips on how one can embrace nature and the wildlife in their own backyard. He supplies positive insights into successful conservation projects and enjoys highlighting which species have been removed from the endangered list.

Gros, a legend in his field, engages audiences with amazing stories about close-up encounters with danger. He also dazzles people with the presentation of in-studio/on-stage wildlife, showing the spectacular power of these beautiful creatures while providing interesting and useful facts.

His unexpected adventures have taken him to nearly 50 countries, where he experienced some wild times, including:

        Chasing a 12-foot python through the Waldorf-Astoria Hotel in Manhattan
        Liberating a fist-sized tarantula from inside Jay Leno’s shirt
        Rafting Class 6 rapids on Africa’s Zambezi River
        Leaving part of his nose in an Alaskan spruce tree after an ill-fated jump from a helicopter
        Bottle-feeding a 500-pound Bengal Tiger named Nadji that spent time in his house for 21 years
        Being thrown 4 feet by a camel – and 11 feet by a giraffe
        Suffering a painful bite by an Andean Condor while filming on TV
        Dodging rocks thrown by African elephants in Zambia
        Coming face-to-face with a cattle-eating 15-foot crocodile in Costa Rica’s Tarcoles River
        Getting chased through a field of stinging nettles  by a grizzly bear in an Alaskan spruce forest

Gros continues his life dedicated to working with exotic, often dangerous wild animals by
touring the nation with both enlivening and educational presentations. Today, he is Mutual of Omaha’s wildlife ambassador.

Gros, who is represented by the public relations firm that I work for, sat down for an interview with us: For more information, please see:  http://petergros.com.

  1. What was it like to work on television for Mutual of Omaha’s Wild Kingdom, which now celebrates its 50th anniversary? It was a thrill to be asked to join a legendary show that I grew up watching with Marlen Perkins and Jim Fowler. I had spent many years creating endangered species breeding programs in the USA but never in the wild, needless to say I jumped at the opportunity. The beginning of my filming career started at locations in Africa, tracking elephants at night to Australia, swimming with sea snakes and white sharks, to Costa Rica, catching crocodiles. My life in the exotic animal observation and research field changed in every way.

  1. How many times did you escape danger during the filming of the show? There was always a tremendous amount of research prior to filming on location. So, the risks we took were well calculated. However, filming wild animals in the wild comes with many x-factors. During one of my very first shows, I reached into the water to grab what I thought was a 4-foot alligator during a night gator relocation show. I felt a large hand on my shoulder as Jim Fowler whispered into my ear on camera, “don’t grab that one his eyes are too far apart.” I was unaware that for every inch an alligator’s eyes are apart, he is one foot long. I was reaching for a 13 foot alligator. Thank you Jim! If it weren’t for that bit of advice, today my nickname would be lefty. 

  1. Sometimes you weren’t so lucky. What happened to you that would make the average person wince? I was part of an education program where we took thirty-nine 7th graders deep into the amazon basin in Peru to do a cross cultural exchange with the Yauga and Rivienos people who live along the Amazon River. We explored the rain forest for 10 days learning about the inhabitants of the rain forest and how comfortably tribal people lived in this extremely humid and bug infested climate. I woke up one morning with a yell, to discover a large spider had built its web over my mouth as it would over a hole in the wild to catch mice. Needless to say, the next two nights I slept on my stomach and closed my mosquito netting very carefully.

  1. Peter, you used to have an interesting guest at your house. For 21 years, you lived with a 511-pound Bengal Tiger. Are you nuts? Many of the animals that I had to bottle raise became very attached to me. If the parents won’t take care of them, you start with bottles of milk immediately, and the first thing a wild animal sees becomes their parent. In my case, one of those was a Bengal tiger, Nadji. Nadji bonded to me like a loyal dog. He would roll on his back and let me scratch his stomach, swim with me, and take long walks in the fields. I had a special room added to our house with what I think was the world’s largest litter box. Nadji became so bonded and trusting of me that he would accompany me to schools, nature and science centers, hospitals, universities, and television programs to talk about conservation and saving tigers in the wild. What better ambassador for his species? The first time you look a tiger in the eyes, up close and personally, you think what can I do to preserve these magnificent animals?

  1. What do you especially encourage young families to do to appreciate wildlife and to value time in the great outdoors? In the time in which we live, young people seem to be spending so much of their lives staring at screens or other technological devices. This is the 21st century, and technology is a valuable part of our lives; however, we need to spend more family time in the great outdoors. I think we should at a very young age introduce our children to hiking, backpacking, bird watching, camping, orienting, kayaking, and any of the outdoor activities that give us a balanced life. It is time that we push back from our screens and shopping malls and enjoy our local, state, and national parks. Nature is the best teacher. The combination of exercise, enjoying nature, and family time is the balance I think we all need.

  1. Peter, you’ve traveled to over four dozen countries to share your insights into the animal world, and have singularly encouraged millions of people to embrace nature. What lessons have you learned about co-existing with the natural environment? As I have traveled around the world, I have seen the result of many of our natural environments destruction. What I have also observed is that we are learning from our past mistakes. Many countries used to use DDT, almost wiping out their birds of prey populations. Many have stopped and there is a healthy resurgence of our beautiful birds of prey. I’ve seen sections of rain forests that were slashed and burned that were supposed to never come back. With current controls, I’ve noticed small pockets of success where new forests are over 15 feet tall. Reforestation is going on in some of the poorest countries in the world and being harvested sustainably. Fish farming in the tropics is feeding hundreds of thousands of people, reducing the pressure on our wild streams and rivers. Water conservation, the use of solar energy, and general conservative use of our resources is becoming popular. We have a long way to go, but what better example to show the next generation than our recent so called “unsolvable problems”?

  1. What can people do in their own neighborhood to experience the amazing world of animals and nature? Zoos are evolving nicely into education centers and cages are disappearing for moats and free roaming displays. Science centers, estuaries, and botanical gardens, even a visit by a local stream in a county park, observing frogs, fish, and the many other living things that you find at a close look along a babbling stream can be rewarding for a young family. Volunteer programs replanting indigenous saplings and flowers to attract wildlife are a fantastic way to connect young people with philanthropy and nature.

  1. As an active conservationist, you’ve made presentations at the White House, and currently lead a nationwide conservation education program. What tips do you have that we, as a society, should adopt to help conserve nature? We are rapidly learning to be conservative with our natural resources. I like the fact that this generation thinks its very “in” to be green. Research what you can do locally to help. There is a misconception that it takes a lot of money or resources to make a difference. Each person can make a difference at their household. Small things like recycling, not being wasteful, leaving a small footprint, sharing rides. Contact one of your local conservation groups and ask what you can do to help. You will feel great when you participate in a local project.  

  1. How are zoos and circuses evolving? Should either be banned? Circuses are a part of Americana as far back as I can remember. They have evolved from displays of menagerie of touring animals to Cirque de Solei and other forms of entertainment. I do think that seeing animals up close is an important way for people to meet and learn to appreciate wildlife. Not everyone can hop on a plane and go to Africa to see wildlife in their natural habitat. Zoos used to be like a stamp collection of as many distinct species that you could fit in a suburban display, and are evolving quite nicely. Now, and I have been proud to be a part of this evolution personally, we are eliminating cages and turning the animals loose in fields or veldts or wide open spaces and caging the people in trams, rafts, and safari vehicles. I have often wondered what the animals are thinking when they see those large groups of homo sapiens, passing by in their metal cages. “What a strange species?”

  1. How do TV shows of today’s era, such as Shark Week or Untamed and Uncut, compare to the work you did? Sadly, some of the shows have succumb to selling fear, teeth, claws, and blood thirsty animals looking for people to consume to boost ratings. Believe me I know ratings are important, but when we talk about a shark being at the top of the food chain let’s also discuss its role in nature. They aren’t giant carnivorous marauders patrolling the ocean looking for people to consume. So I do think we should keep shows exciting and interesting, but let’s do our best to keep it accurate. Let’s teach people to understand, respect, and appreciate wildlife in addition to being fearful. They are wild animals, but let’s keep the danger aspect in perspective.

  1. What was it like working with TV’s Jim Fowler? My first introduction to Jim was watching him Sunday afternoons bring wildlife into our living room with Marlen Perkins. He was the big guy that Marlen Perkins would send downstream to catch the two horned rhino in heat while he went to get a martini, as Johnny Carson used to quip. Jim was unflappable, regardless of what type of venomous snake he was holding or elephant he was out running, he would always keep his cool and turn to camera and deliver his lines. He could not have been more patient as I learned the ins and outs of on location filming and presenting in extreme conditions. To this day Jim is still an active spokesman for nature. Although I still like to kid him about his famous one liners and segways, “like the little squirrel storing his nuts for the winter, you too should plan ahead and buy Mutual of Omaha Insurance.” There are many Jim and Peter stories to follow.

  1. Were you nervous bringing a world-record litter of eight tiger cubs onto The Tonight Show with Johnny Carson? No, I was quite comfortable bringing the tiger cubs to bring Johnny Carson, since he had such a wonderful reputation for being respectful of his wildlife guests. The tigers were strong and healthy at 8 weeks old and were thinking only about the bottles of milk that I had with me. I also had the father, my old friend Nadji, at 500 pounds and very careful and patient around the cubs.

  1. The world hears about climate change, deforestation, and other calamities. Can you tell us some good news, such as the number of species coming off the endangered list? I grew up in a time when there was little discussion about climate change, deforestation, and endangered species. The general thinking was there is plenty more where that came from. How lucky we are to live in a time where people are conserving water, getting their power from the sun, driving electric cars, eating sustainable foods, and becoming good stewards of our planet for future generations. Just to point out a few, I have seen sections of the forest in the northwest that have been replanted and thriving as well as sections of rainforest in South America, rivers that were so polluted they used to catch fire. Our national bird the bald Eagle, the paraben Falcon, the black footed ferret, the grizzly bear, wolves, just to name a few, are no longer on the endangered list. As I speak around the country I notice excitement and energy and the accompanying questions of “what I can do to help to preserve nature?” The ball is in our court, this next generation is poised and active and wants to make a difference. They are aware we need to use our resources, but in a much more frugal manner. Let’s be sure to give them the hope and education so that they can actively participate in preservation.

  1. How can one live his life adventurously – without necessarily being face to face with a 3-ton elephant or a killer snake? Get up and get out! Be at Central Park, a short train ride to a county or state park, or your closest sea shore or river, or nearby hiking trails. It is important that we are physically active and mentally immersed in nature to stay healthy mentally and physically. Make wildlife, open space, and wilderness an important part of your life.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs 

Monday, August 21, 2017

ER Doc's Book Provides A Unique Prescription To Reduce Violent Encounters For Blacks & The Police


Over 1,100 died this past year when interacting with law enforcement and over 100,000 suffered injuries that required a visit to the ER.

ER doctor Geoffrey Mount Varner MD, MPH, has seen the aftermath of what goes wrong when the police have altercations with civilians.  In fact, after seeing the injuries pile up over the past two decades, he couldn’t remain silent any longer.

“My 11-year-old son is old enough to be killed by the police. As a father of an African American boy, I’m especially concerned with what could happen when black youth are stopped or pulled over by the police,” says Dr. Varner, who authored a book to address what one should do when pulled over or stopped by the police. He hopes parents read the book and encourage their children to follow these invaluable steps. 

Home Alive:  11 Must Steps to Surviving Encounters with the Police empowers parents with survival skills to teach their children to make it home alive.  It provides the necessary advice of what one should say or do in a vulnerable situation.

Dr. Varner has seen many people come into the ER that have experienced violence. His two decades of experience includes serving as the medical director and assistant fire chief for EMS in Washington DC and the chairman of Emergency Medicine at Howard University Hospital. He also served on the DC mayor’s EMS Task Force.

“I recognize that many people are going to disagree with at least a few of these rules and that’s okay,” says Dr. Varner.  “But by having a discussion of what to do in such situations will help our young black men and other youths return home safely.”

“This book will save your child’s or loved one’s life. It is not about rather you agree or like the recommendations. It is about seeing your loved one alive. When it comes to my son, I can fix whatever happened to him and his ego during the police encounter. But I can’t fix death. Just get him home and both of us can address the encounter.”

He adds: “It is sad and unfortunate that this type of book is needed. It pains me that we even need a book like this but more and more Americans -- especially black males -- are being injured and killed each year and we need to offer help in any way we can.”

Below is a Q & A with Dr. Varner:

1.      Dr. Varner, what inspired you to write Home Alive? As a practicing ER physician of two decades who used to run a level-one trauma center in an urban environment for several years, I bring a unique perspective to the debate of how we can save lives when civilians interaction with the police. I have seen too many casualties that have come as the result of civilian-police confrontations. I have an 11-year-old son who is old enough to be killed by the police. When a recorded video killing of a young black person at the hands of the police surfaces, I make my kids sit and watch the video with me and we use the media story as the basis for our ongoing police relations conversation. After one of the videos my son asked me: “What are you doing about this, Daddy?” This is my answer to that question.

2.      What makes your book different? You are not a lawyer or in law enforcement, so what makes you qualified to speak on this? I am an emergency medicine physician, a Harvard graduate, a father and someone who sees the impact and pain from death every time I go to work. I uniquely know that regardless of the who, what, when, and where of death, there are people who are left to endure the unending pain of having lost a loved one. My unique perspective based on seeing sudden death and violence in the ER combined with the fact that I have two siblings who were both former prosecutors and are now sitting judges, I have a perspective that no one else can have in the world. There is not a law, or even two laws, that can be passed that will suddenly stop the American crisis of police killings and deaths. This crisis is going to take years to solve. In the meantime, 3.4 citizens are being killed per day, with a disproportionate number being young black males. And a disproportionate number of the young black males are unarmed. We have an American crisis. We are the cavalry. We must immediately start saving lives.  Based on over 2,000 hours of research and interviews, I developed a survival tool kit that will immediately begin to save lives.

3.      You have an 11-year-old son. Are you deathly afraid he can wind up another statistic even if he does nothing wrong? I have great concern and angst that my son, your son, your nephew, daughter, niece, or your loved one will wind up a statistical victim of violence.  This is about being concerned about someone you love more than yourself being taken away from you for reasons that don’t make sense. My son is a black male. The world is going to treat him differently. We can prepare him for that challenge. But I have to prepare for how to interact with the police, because initially and often they will only see a black male and all the stereotypes the officer chooses to harbor.    Additionally, most people think that police violence will never happen to them because after all, they are law-abiding citizens. The only time most citizens come in contact with the police are for traffic stops or when they’re in need:
                                                              i.      30-40% of those killed by the police started off as a simple traffic stop or as a domestic call.
                                                            ii.      20 – 30 % of those killed by the police were unarmed

4.      As an ER doctor of two decades in a busy urban area, what did you witness to inform your impressions of the interactions between the police and citizenry, specifically with young black males? Often, by the time the officers and the assailant arrive to the ER they have already managed through the more aggressive phase. Hence, my perspective is different and if the arrestee is injured, he is more focused on his life than the police interactions. Often, I experience an intersection of the black male and police officer, finding common ground especially for those arrested when the officer had other options.  The exchange between the officer and the arrestee is more about seeking clarity and explanations. When there were clear undeniable reasons for the arrest, the intersection of the officer and the black male is more confrontational. The officer is more aggressive and judgmental. The black male is often more defiant, often related to the aggressive manner of the arrest.

5.      So, you say that your book doesn’t look to prosecute cops nor make people feel like victims. Rather, you simply seek to save lives and not risk unnecessary injuries during police-citizen interactions. Why is such a book needed? The book is needed because the Unites States has more police killings of citizens than any other industrialized country in the world and black males are killed at a disproportionate rate than their peers I get it, the police want to make it home alive and often their motto is, “I would rather be judged by 12 than carried by 6.”  Police first want to feel safe and then respected. If the police feel threatened, they are trained to react with a force that is greater than the perceived threat.  There are 3.4 citizens killed by the police each day. There are even significantly more citizens who are injured by the police each day. It is sad and unfortunate that a book of this nature is needed. But until the problem of police killings are fixed we need a bridge to help slow the killings.  We all have to play a part. For example, if citizens can calm themselves  and slow things even before the stop and during the interaction then there is a greater likelihood that officers will feel less threatened and have more time to react in non-life-threatening situations. The way we calm ourselves is to prepare for the interaction now before the stop.

6.      What would you say in response to African-American activists who may feel you are silencing their narratives in police-citizen relations? Where do you think the tension stems from?  I would say that their narrative exists within my book. My book does not change any group’s activism. In fact, it is because of the book that their activism can exist and flourish.   Let’s be clear, from my perspective, a traffic or police stop is not the time for activism. It is the time to change your focus and go into survival mode. It is the time to figure out how to make it home alive and unharmed. You know what they call a dead activist? Dead!  You know what they call the parents of a dead activist? A person experiencing a pain worse than death. It is an inconsolable pain. A pain so deep that their heart literally hurts.

7.      What are some of the 11 tips and strategies shared in your book that, if followed, could greatly reduce the chances of an unnecessary altercation with the police?
“When pulled over, everyone in the car is pulled over”
a.       It is not just the driver who the police are concerned about. They are concerned about everyone and anyone in the car who can harm them.  Your friend in the back must be focused on the goal too.
b.      Know who is in the car with you. Set clear expectations about expected behavior when pulled over.
“Don’t run”
c.       When you run, your “flight or fight response” is heightened. Your adrenaline (epinephrine and norepinephrine) increases. You are amped. But there is also a stress hormone, cortisol that increases as well. Increased amounts of cortisol clouds judgment.
d.      Hence, you have the assailant and the police with increased cortisol and likely clouded judgement running to an area that is often outside the public domain.

8.      One of your suggestions is for civilians to cry or fake cry. Why? The goal of crying is to try to create a human pause. Crying is often associated with someone in pain or in need of help. Crying creates feelings in the person crying, as well as the people seeing the crying. Crying gives the officer a moment to see you as a person in need of help.  The goal of crying is slow things down. It gives the officer more time to give you the benefit of the doubt. The book is a very transformative book and requires critical thinking. It is important to keep in mind that the basic point of the book is to make it home alive at all costs. Survive the encounter with the police and fight later in court.

9.      You also make a good point that when you are pulled over by the police, everyone in the car is pulled over. One of the things you suggest is using a cell phone to record the conversation with the police. What should a driver tell his/her passengers to do or not do? View this book as a survival kit. If the stop is going well and no one feels threatened, you are on the safe side of the interaction. But if the stop is not going well and it is escalating, you have to decide what tools to deploy. Although the Supreme Court has been very clear about the right of a citizens to record, you do not want to do anything to antagonize the situation.  I would consider recording until the officer tells you to stop. And if he tells you to stop, put it down but DO NOT turn it off.

Dr. Varner is a client of the publicity firm that I work for. I do hope more people learn about his unique approach to solving a major problem.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs