Saturday, May 11, 2013
All The News That’s Fit To Click
Many newspapers are posting gains in readership, even if printed circulations are declining. Nearly one in five subscribers to newspapers consists of digital readers, according to figures released by Alliance for Audited Media.
Of the nearly 600 papers audited, circulation had declined 0.7% from a year ago, when combining digital with print. The top paper, combing print and online readers, is The Wall Street Journal. Its 2,378,000 readers represent a 12.3% jump from a year ago. The New York Times moved up to second, with 1.865 million daily readers – a 17.6% jump from a year ago. USA Today, in third, declined by 7/9% to 1.674 million daily readers. The LA Times is fourth and the New York Daily News is fifth.
So as readers move from print to digital, many are staying with their hometown newspapers. The influence of such media is still significant. Could other digital outlets eventually compete for those same readers? Absolutely. But right now, much of a town’s news that is consumed by readers, comes from a newspaper, in some form. Local radio web sites or TV station Web sites often take articles from local publications or reprint national wire stories. The daily newspaper is still the face of a city.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013